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  • Samuel at Gilgal

    This year I will be sharing brief excerpts from the articles, sermons, and books I am currently reading. My posts will not follow a regular schedule but will be published as I find well-written thoughts that should be of interest to maturing Christian readers. Whenever possible, I encourage you to go to the source and read the complete work of the author.

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Marketing The Church

John MacArthur

From the writings of John MacArthur:

“The philosophy that marries marketing technique with church growth theory is the result of bad theology. It assumes that if you package the gospel right, people will get saved. It is rooted in Arminianism, which makes the human will, not a sovereign God; the decisive factor in salvation . . . The goal of market-driven ministry is an instantaneous human decision, rather than a radical transformation of the heart wrought by Almighty God through the Holy Spirit’s convicting work and the truth of His Word. An honest belief in the sovereignty of God in salvation would bring an end to a lot of the nonsense that is going on in the church. (MacArthur, Ashamed of the Gospel, 85)

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The Church Is Not About Public Relations

John Macarthur

Quoting John MacArthur:

Nothing in Scripture indicates the church should lure people to Christ by presenting Christianity as an attractive option . . . The Church must realize that its mission has never been public relations or sales; we are called to live holy lives and declare God’s raw truth–lovingly but uncompromisingly–to an unbelieving world. (MacArthur, Ashamed of the Gospel, 72)

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